Customer Retention

Services

Call Les Layton today to learn more at
Office: 651-748-5000 (CST)
Cell: 651-735-2526 (CST)
or e-mail

llayton@whitneymarketing.com

Call Frank Schneider today to learn more at
Office: 651-748-5000 (CST)
Cell: 651-485-7042 (CST)
or e-mail

fschneider@whitneymarketing.com

Customer Retention

Top U.S. universities’ MBA programs teach that customer retention is the #1 proven growth strategy. However, many organizations lack measurable retention programs. It is far less expensive to keep an existing account than obtain a new one, but prospecting often gets most of the marketing budget.

Small increases in customer retention usually don’t win those hollow advertising awards but they significantly improve your profits. Whitney Worldwide’s Marketing Division can develop a retention program that helps you:

• Detect the disappointed customer before he or she goes to the
  competition lurking in the weeds;

• Allow customers to communicate their satisfaction or displeasure so
you can fix the real or perceived problem before it’s too late and
reward excellence;

• Know exactly what your customer-retention marketing investments
  produce vs. many unmeasured branding or prospecting dollars.

Wise executives want to know for sure how various accounts feel about their products, services and operations. They understand that is far more important than hearing only what sales and customer-service people at various accounts want them to think.

Discover why many leading U.S. corporations have hired Whitney Worldwide’s marketing professionals. We enhance and better measure new-business development and customer retention.

We also help you retain those customers after your sales people or distributors have worked hard to successfully land them. If you review our Client Testimonials section on this Web site, you will learn about our marketing record during boom times and recessions.